About Forward Sports

35 Years of Innovation — The Past, Present & Future.

Forward Sports (Pvt.) Ltd., based in Sialkot, Pakistan, is a family-owned manufacturer and exporter since 1988. Combining craftsmanship with advanced production, we create high-performance sports balls and gear. Our products serve leading global brands, clubs, and sporting federations worldwide.

From pioneering stitching techniques to automated thermobonded production, Forward has helped set benchmarks for quality and performance in the global sports goods industry. Our third generation leadership blends family values with modern business education to keep improving processes, people and products.

  • WHO WE ARE

    A leading Sialkot-based manufacturer and exporter of professional sports equipment, supplying premium balls, bags and protective gear to international brands, clubs and tournaments since 1988.

  • OUR MISSION

    To exceed customer expectations by delivering superior quality through custom design, employee involvement, innovation, on-time delivery, cost effectiveness and continuous improvement of our manufacturing processes.

Forward Sports

Ball Journey

1991

Established in 1991

Started business with 1000 Hand Stitched balls/day

1991 ball
1994 ball
1994

ADIDAS PARTNERSHIP

Started working with adidas

2008

UEFA

Develop and start production of Official Match Ball for UEFA Champions.

2008 ball
2014 ball
2014

BRAZUCA

1st Official World Cup 2014 Match Ball produced - BRAZUCA

2017

AIRLESS MINI BALL

After years of R&D, Forward Sports introduced world’s first-ever Airless Mini Ball.

2017 ball
2018 ball
2018

TELSTAR 18

Produce Official World Cup 2018 Match Ball –Telstar

2022

LFB & AL RIHLA

Introduce Laminated ball and started Producing Official World Cup 2022 Match Ball.

2022 ball
2023 ball
2023

FIFA WOMEN WC23

Produce Official Women’s World Cup 2023 Match Ball –OCEAUNZ PRO

2024

EURO CUP

Produce Official EURO Cup 2024 Match Ball-Fussballliebe

2024 ball
2025 ball
2025

FIFA CLUB WC25

Produced Official Match Ball for the 2025 Club World Cup.

2026

TRIONDA WC26

Developing sustainable materials with partnership of adidas and focus on digitalization

2026 ball
Forward Sports Slogan

35

+
Years of Excellence

5000

+
Skilled Professionals

1.5

M+
Balls Produced Monthly

45

+
Export Destinations
Our Skilled Team People

The Experts Behind Every Perfect Ball

Managing Director
Khawaja Hassan Masood
Director Operations
Jean-Jacques Bouteiller
Director of non-adidas
Khawaja Javed Akhtar
Deputy Director Administration
Major Shahid Ali (R)
Deputy Director Operations
Hammad ur Rahman
Deputy Director Finance
Asif Ali Butt
Deputy Director Marketing
Zaheer Akram
Deputy Director legal Affairs
Khawar Ali